You’ve done all the things: You took the training, you successfully sourced your hair extensions, you have a business plan in place….now you just need more clients! Everyone makes it sound so easy: “Just post on Instagram!” And while it might require some work on your part, social media is indeed one of the fastest ways to grow your business.
No need to stress: we’ve broken down the steps for you here:
The important thing to remember here is that you don’t have to be on every single social media platform! That’s a quick way to get overwhelmed. Instead, choose 1 or 2 that you LOVE and own it! Create your profile, make sure it’s super clear to anyone who finds you what you do and how to connect with you.
Branding and Image
How do you want to be known? What’s your expertise? What do your clients love about you? Your brand is so much more than a logo or your colours, it’s about how you make people feel! If you want to be known as high-end, for example, you’ll want to set your salon up to look the part and you’ll want to look and dress the part, too! Consistency is key when it comes to building a brand image.
This is where social media SHINES – no more forking out hundreds of dollars for an ad in your local paper! You’ll want to decide what some traits of your dream client are, and then go seek them out and interact with them to let them know your business exists. Using hashtags on Instagram (they’re like little keywords people use to find you), location tags, tagging your clients, and creating high-value content are all ways you can get your business in front of new eyes.
Speaking of Content and Captions…
There are so many people out there doing what you do, so how do you stand out? Your clients are looking for value when they follow you, and value can be anything that is Educational, Inspirational, or Entertaining. Use your captions to encourage people to book appointments, go to your website, or read your blog. It’s about so much more than that ‘Sunday Funday’ post!
Thanks to the algorithm and platform updates, gone are the Wild Wild West days where you could follow a bunch of accounts and they would follow you back. Growing to thousands of followers quickly isn’t an easy feat anymore. But what you can do to grow is engage, engage, engage. Seek out those dream clients and comment on their posts, reply to their Instagram stories, and build those connections. It may take a little longer, but this way your account is growing with dream clients. Whatever you do – don’t use a bot to do the engaging for you or purchase likes / followers. That’s a big no-no and will hurt your account in the long run.
That seems like so much and yet we’ve barely scratched the surface on each of these topics! Luckily, the Naked Weave Inspirational Brand Building Online Masterclass covers each of these points and more! It also includes inspiration, tips, and advice from industry professionals. Whether you’re just starting out or have an existing small business, this masterclass will give you the insight you need to understand and implement online strategies and concepts.
Grab the course now and invest in the success of your business!
Questions? Send them a message!