Below you’ll find the HUGE line up of subscription content! Brace yourself theres A LOT!
The Business Builder Programme
1. Introduction from Ola Goldsmith – Managing Director at The Hair Extension Group Ltd
2. Self Development & Mindset with Holly Mathews
Get ready to be more than ready to transform your business!
Holly Matthews: Self-Development Coach and former TV ‘Actress teaches you ‘How to build a build a kick ass business with a badass boss mentality’
3. Pricing & Profits with Maddi Cook
Salon owner and business coach teaches you the ins and outs of setting your prices and profits as well as money mindset. Understand and charge your worth.
3.1. Maddi Cook Pricing PDF’S
4. Exploring Methods with Jaclyn Moss
Jaclyn Moss: Salon Owner and Hair Extension Educator with 10 years’ experience talks you through some of the most popular methods of hair extensions and her take on each of them.
4.1. Tiny Tips with Ola Goldsmith
Our Managing Director Ola Goldsmith talks Tiny Tips.
4.2. Wigs with Nikita Doherty
Nikita Doherty: Hair Salon Owner, Extension Educator and Specialist talks about wigs.
5. Suppliers with Jaclyn Moss
Jaclyn Moss: Salon Owner and Hair Extension Educator with 10 years’ experience talks you through her favourite budget, mid-range and high-end suppliers.
6. Consultations with Jaclyn Moss
Jaclyn Moss: Salon Owner and Hair Extension Educator with 10 years’ experience talks through the important factors of consultations and how she conducts hers.
7. Killer Consultations with Ola Goldsmith
Our Managing Director, Salon Owner and Educator Ola Goldsmith talks you through a killer consultation to help you build confidence and gain more bookings.
8. Cutting & Layering with Jason Meacher
Jason Meacher: Celebrity Stylist and Hair Extension Specialist shows you how to cut, blend and layer like a pro.
8.2. Cutting & Layering with Jason Meacher
Session Two with Jason Meacher: Celebrity Stylist and Hair Extension Specialist giving you his take on how to cut, blend and layer like a pro.
8.3. Basic Cutting & Blunt Cut Blending
Our Managing Director, Salon Owner and Educator Ola Goldsmith teaches you how to do basic cutting and trimming focusing how to blend in a blunt cut using a razor.
9. Beach Waves with Jason Meacher
Jason Meacher: Celebrity Stylist and Hair Extension Specialist teaches you how perfect those celeb style beach waves that everyone is talking about, step by step you’ll know exactly how to nail the look. Including key product list.
10. Signature Waves with Nikita Doherty
Nikita Doherty: Hair Salon Owner, Extension Educator and Specialist gives you the low down and teaches you exactly how to recreate her famous signature waves including what products are her favourite, all of her top tips and styling secrets.
11. Express Waves with Ola Goldsmith
Our Managing Director, Salon Owner and Educator Ola Goldsmith teaches how she creates her bouncy waves when you’re pushed for time in the salon. These can take as little as 10 minutes to do and you can find out exactly how to do them and what to use. Including key product list.
12. Sleek High Pony with Alicia Dobson
Stylist to the stars Alicia Dobson also known as ‘Hair to Help’ teaches you how to recreate her ultra-sleek and flawless high ponytail whilst still wearing hair extensions. You are in for a treat, all of her top tips and styling knowledge is revealed for the perfect finish. Including key product list.
13. Glam Waves with Jason Meacher
Jason Meacher: Celebrity Stylist and Hair Extension Specialist teaches you exactly how to create glam waves, giving you all of his styling secrets, tips, tricks and products for the perfect finish.
14. Babe Waves with Alicia Dobson
Stylist to the stars Alicia Dobson also known as ‘Hair to Help’ teaches you how to create her signature babe waves. You may have seen them on her socials as they stand out for being mega glam. She’ll guide you through in detail how to absolutely perfect them including tools, products and all of the important game changing tricks.
15. Inspirational Brand Building Masterclass
An amazing insight and guide into building your new or existing small business into a recognised brand using mainly online strategies and concepts. In this masterclass presented by our Managing Director Ola Goldsmith we have sourced information from some of the best in the business to help you to bring your brand to life. A brand can be any product or service, but we’ve focused this masterclass around the hairdressing and extension industry.
Branding & Image
Content & Captions
Pro Marketing Tips
16. Instagram Launch and Grow – Socialista
Anna Khanna CEO of Socialista teaches you how to launch and grow your Instagram like a pro, a detailed training session on exactly what to do. You’ll learn how to maximise your success and GROW! Including profile set up, captions, content, hashtags, insights, visibility and so much more.
17. Marketing Masterclass with Victoria Underwood
Youtuber / Influencer and Marketing CEO Victoria Underwood gives you a power hour on branding, social media marketing, influencer marketing and so much more including how to create professional adverts on Facebook and Instagram as well as editing tips.
18. Picture Perfect Skills with Jason Meacher
Jason Meacher: Celebrity Stylist and Hair Extension Specialist teaches you how he takes the perfect picture for social media.
19. Picture Perfect Skills with Nikita Doherty
Nikita Doherty: Hair Salon Owner, Extension Educator and Specialist teaches you how she takes the perfect picture for social media.
20. Picture Perfect Skills with Ola Goldsmith
Our Managing Director, Salon Owner and Educator Ola Goldsmith teaches you how she takes the perfect picture for social media.
21. Accounting Help & Advice
PDF containing professional accounting advice from industry professionals Whitehall Accountants.
Curly Blow Dry Masterclass
Learn how to create the ultimate Glam Curly Blow Dry from Celebrity Stylist Alicia Dobson also known as ‘Hair To Help’
Alicia uses small blow dry brushes and hair straighteners as part of this technique.
Step by step tutorial including recommended products and tools.
Performed on wefted hair extensions but the technique can be used on all hair types, simply adapt the sectioning.
LA / Celebrity Style Weave Masterclass
Learn techniques and tips for neater and more discreet finishes:
Masterclass for those already trained in Celebrity & LA type of beaded wefts.
*This is a masterclass, no qualifications will be gained.
By Ola Goldsmith – Managing Director at The Hair Extension Group Ltd.
- Neat bead sectioning
- Row placements
- Flatter ends on double and triple rows
- Unique single threading
- Blanket stitch
- The inside stitch for VERY flat edge
The Hair Extension Business Mentorship Group – With Ola Goldsmith
Canva Graphics Masterclass
What Is Canva?
A free graphic design app that The Hair Extension Group Ltd and many other businesses use to create all of our scroll-stopping graphics and imagery!
What Will I Learn?
We’ve had an expert create this 1 hour masterclass to turn you into a Canva genius, taking your graphics from beginner to pro!!
Facebook Ads Manager
Intro & Set-up (8:05)
- Introduction on how to get started with Facebook & Instagram ads
Facebook Pixel + Domain Verification (13:04)
- What is a Facebook Pixel, why it is important and how to set it up
- What the Apple iOS 14 updates mean for running Facebook ads
- How to verify your domain on Facebook
- Important Links
Ideal Client + Customer Journey (9:14)
- How to figure out the right interests to target and understanding the customer journey that people go through to become a client
- How to create Events to track the actions that people have taken on your website and how to prioritise these Events so you can use them in your campaigns
- The different types of audiences you can target with Facebook ads and how to create them
The Anatomy of an Ad (22:56)
- Learn the different components that make up an ad.
- How to write magnetizing ad copy – including two frameworks for high-converting ad copy
- How to create eye-catching creative for your ads
- My secret hack to getting inspiration for your ads
- Important links:
- Facebook’s Ads Policies
- Free Facebook Blueprint Course on Policies
- Link to free tool to create graphics
Ad Hierarchy & Types of Campaigns (8:33)
- The different levels used when setting up your ads and the different types of campaign objectives that you can run
Setting up a Message Campaign (10:34)
- How to set up an ad campaign that will get more people into your DMs
Setting up a Traffic Campaign (4:16)
- How to set up an ad campaign that will drive more traffic to your website
Setting up a Conversion Campaign (4:41)
- How to set up an ad campaign that will get people to take a specific action on your website
Setting up an Ad Set (15:38)
- How to set up your audiences at the ad set level
Setting up an Ad (14:23)
- How to set up the actual ad within your campaign
Troubleshooting & Scaling (5:59)
- How do know if your ad is performing well
- What key performance indicators to look for within your campaigns
- How to scale without breaking your campaign
- Important Links:
- Link to Natalies website if you need any additional assistance with your ads
The Inside Stitch
A unique technique to get super flat edges with beaded weave methods. Created, tried and tested by Ola Goldsmith the creator of The Naked Weave™ .
This video shows how to get flat edges for those already trained in a weave technique that is fitted using micro rings. You must already know the basic application of your technique.
For an even flatter finish, you can split your standard machine made wefts (tutorial available in our free tutorials).
DISCLAIMER: There is no qualification for anything in this training / subscription programme, this is an information only programme and is strictly non-refundable upon purchase. This training is recommended for business owners.
You will have unlimited access to all of the content for as long as your subscription is active. Once your subscription is cancelled you will lose ALL access one month after your last payment (previously purchased individual programmes will remain unaffected).