Sourcing and Branding Hair Extensions and Hair Products

Ready to launch your own hair extensions business? First things first, you’ll need to find a reliable supplier to source your extensions and/or products from. Remember: cheaper is NOT always better! There’s a ton of research and decision-making that goes into this process, so we’ve gone ahead and put some tips together to help you make the best decision for your business.

What to Consider When Choosing a Hair Extensions Supplier

There are a lot of factors that will help you determine whether a particular supplier is the right one for you, including:

● Price-to-Quality ratio

● Overall quality of hair / product

● Reliability

● Fulfilment times

● Customer service

● Exchange and return policy

● Whether or not they offer drop-shipping, if you’re exploring that option

● Whether or not they offer white-labelling services, if you’re looking at branding your own products

Remember, cheaper isn’t always better – but you also need to make a profit off your services. If you opt for the most expensive, highest-quality hair extensions, will your clientele be willing to pay the extra amount you’ll have to charge them? There are a lot of factors in play when choosing the right supplier for your business, and what works for one salon might not work for another.

What is Drop-Shipping, Anyway?

If you don’t have a large salon or work space, or the money to order and stock inventory, drop-shipping can help you with both – not to mention save you a lot of hassle. Drop-shipping is when any orders you receive get forwarded right to your supplier. They brand and package the product for you and ship them right to the consumer – so you don’t have to worry about anything, and your client thinks the package comes from you directly.

It can be a huge time saver – but remember, you’re not in control of the package, or delivery.

The alternative to drop-shipping is stocking inventory. While this puts you back in control of the process from start to finish, it does require more cash upfront to curate a quality inventory, with a variety of colours and types of extensions.

Of course, a combination of stock and drop-shipping is always an option!

White-Labelling and Branding Your Own Hair Extensions and Products

If you have a bit more cash to spend and want to brand your own hair extensions and products, some suppliers offer white-labelling services. This is when you rebrand the hair extensions or other products you order from the supplier to make it appear as if it is your own product. Often it is the supplier that will help you brand the products – so they come to you already labeled and ready to go. While white-labelling and branding your own products is a more expensive option, it does allow you to create your own complete brand empire: website, social media, and product line all under the same name.

It’s a big first-step to launching your own hair extensions business, and it’s an important one. Whether you choose drop-shipping, inventory, white-labelling services, or all three, take the time to do your research and find a supplier that’s right for you and your clientele.


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The Hair Extension Group is eagerly anticipating and planning the next phase of our journey. We are excited to embark on new ventures and techniques that meet the needs of both our existing and future customers in the realm of professional hair extensions. We are determined to take our business to new heights and expand our reach.

To facilitate this growth, it is with mixed emotions that we announce that Ola Goldsmith will transition away from ownership of The Hair Extension Group and Naked Weave. However, we want to emphasise that Ola’s departure is met with our full support, as we believe it is necessary to propel the company forward. Ola will be focusing on her own business coaching, training, and events while remaining an ambassador for The Hair Extension Group. Ola’s support for the company and its customers will continue for the near future.

As we embark on our respective new chapters, we extend our thanks to everyone who has contributed to our journey thus far. Without your support, we would not be where we are today. We remain committed to providing you with the same exceptional service quality and products that you have come to expect from us. Your satisfaction will continue to be our top priority.

The Hair Extension Group is ready to look at new opportunities and push boundaries. Rest assured, we remain dedicated to delivering the exceptional service and products that have made us who we are.

Thank you for your trust, loyalty, and encouragement. Together, continue to make strides in the world of hair extensions.

The Hair Extension Group