When you’re starting out in the hair extension business, it can be hard to want to spend any more than absolutely necessary to get your new venture off the ground and running. But investing in yourself and your business can help you grow and scale faster – meaning if you spend a little now, you’ll make a lot more later.
Here are a few ways you can invest in yourself that will give you and your business the biggest bang for your buck (no pun intended).
Upgrade Your Skill Set
Whether it’s learning new skills or improving your existing ones, investing in continued learning not only ensures you stay on top of the latest trends and techniques, but it allows you to better serve your clients as well. Even if you’re not intending on offering a particular service or extension style, it’s important to understand it thoroughly so you can speak to it and answer questions for clients. This will help position you as a thought-leader and industry expert, allowing you to increase your rates and fully book your calendar.
Learn How to Market Yourself
No matter how good you are at what you do, if people don’t know about you, you won’t get very many clients. Investing in a good marketing and social media course will help you learn how to differentiate yourself from your competition, position yourself as a thought leader, and be found by people who are actually likely to book your services (advertising to a group of people isn’t helpful if they don’t want beautiful, long hair!). Learning how to market yourself properly is one of the best ways to improve business AND get a fast return on investment.
Outsource and Scale
You can always make more money, but you can’t make more time. If you want to grow your business, you’ll have to decide what tasks to outsource to allow for you to spend more time on the things that make you money (like booking more clients). Eventually, you may want to consider hiring and training an employee, which will allow you to take in even more clients.
Spending money, especially in the early stages of your hair extension business, can feel like a risky decision and you might be inclined to save your money, waiting until you have a steady income before spending on what can be perceived as luxuries or extras. But the reality is, the faster you learn how to grow your business, the faster you will and the more money you’ll make!
If you’re ready to take the next step and go from hair extension expert to full on business owner, check out our upcoming Business Builder Programme. This exciting, comprehensive program will not only help you improve your skills, but grow your business as well. Get ready to learn from 10 industry experts over 12 weeks, and take your business to the next level.